Parikshit Shah

Hello, welcome to my space. I am from Navi Mumbai, India. I run a marketing agency. I am here to share my thoughts, stories and some insights the life has taught me.

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My Story

This is Parikshit Shah welcoming you to my space.

An avid reader of history, culture, and politics, I am naturally inquisitive and enjoy building thoughtful opinions and conclusions on global trends and societal behaviours. Born into a modest family and shaped by a humble start, I cultivated a strong sense of discipline, ensuring I never took anything for granted. This foundation instilled in me a desire to stand out rather than blend into the crowd.

Living with Osteogenesis Imperfecta, or Brittle Bone Disease, posed significant challenges, making even the simplest tasks difficult. Yet, as the saying goes, “When one door closes, another opens.” During my school years, I was fortunate to share my story through several media outlets, which connected me to inspiring individuals and opportunities.

My academic journey further solidified my path into the real world, guiding me toward my passion for Digital Marketing. My interest began in 2011 when I started writing blogs, igniting a fascination with the digital landscape long before it became today’s global phenomenon.

Academics

Std I to Std IV:

Government School, Jamnagar, Gujarat – 1999 to 2003
Std V:

Panvel Gujarati School, Maharashtra – 2004
Std VI to Std X:

KES VK Highschool, Panvel, Maharashtra – 2005 to 200
Junior College (HSC in Commerce):

KES VK Highschool, Panvel, Maharashtra – 200 to 2011
Graduation (B.Com., University of Mumbai):

CKT Sr. College, Panvel, Maharashtra – 2011 to 2014
Masters (MA in Economics):

Savitribai Phule University of Pune – 2014 to 2017
PhD Entrance (Economics):

University of Mumbai – 2018

While pursuing my undergraduate degree, I gained hands-on experience as a social media manager and ghostwriter for public figures and news outlets, marking my debut in the digital marketing field. With the growing knowledge and experience I acquired, I embarked on my first entrepreneurial venture, Eerlik Media. It started in 2018 and incorporated as a partnership firm in 2019 and remained in operation till 2024.

This chapter brought valuable lessons that became instrumental when I ventured into launching my sole proprietorship, Pluralis Marketing Solutions. In July 2024, Pluralis came into being as an OPC Pvt Ltd with the same ideology as Eerlik Media but with a renewed administrative structure.

As I reflect on my life journey, I recognise that the climb to understanding life’s complexities has been both arduous and enlightening. From facing challenges head-on to embracing transformative experiences, this journey has led me to a place of profound acceptance and fulfilment.

You can find my media coverage links here.